"Google's March 2024 Update Targets Spam and SEO Manipulation"
Google is implementing changes to its search ranking systems to combat spam and prioritize high-quality content, including downranking content that exists solely to summarize other content and combatting manipulative tactics. The company is targeting spammy behaviors such as creating low-quality content at scale, site reputation abuse, and expired domain abuse. Google aims to reduce "unhelpful content" by up to 40 percent and is giving sites 60 days to address reputation abuse before making ranking changes. The company acknowledges the challenges posed by AI-generated content and the ongoing battle against manipulative tactics to ensure the prioritization of quality content in search results.