All articles tagged with #proper no twelve
Conor McGregor's alcohol products, Proper No. Twelve Irish Whiskey and Forged Irish Stout, have been removed from Irish airports and major retailers following a High Court verdict finding him liable for a 2018 sexual assault. This decision comes as Proximo Spirits and other companies distance themselves from McGregor, impacting his business ventures and public image.
Conor McGregor, the MMA fighter, was dropped by his whiskey brand Proper No. Twelve following a civil judgment for sexual assault. Despite this, McGregor had already profited significantly, earning at least $100 million from the sale of the brand in 2021. Proper No. Twelve, which McGregor founded in 2018, was sold to Becle, a Mexican company, and became one of the top-selling Irish whiskeys in the U.S. McGregor no longer holds any ownership stake or promotional role in the brand.
Conor McGregor has been dropped by Proper No. Twelve, the Irish whiskey brand he co-founded, following a civil court ruling that found him liable for sexual assault. Proximo Spirits, the brand's owner, announced it will no longer use McGregor's name or likeness in marketing. This decision comes after several retailers removed the whiskey from shelves and other business partnerships with McGregor were terminated. McGregor plans to appeal the court's decision.
Conor McGregor has been removed as the face of Proper No. Twelve Irish Whiskey following a High Court jury's finding that he was liable for a 2018 sexual assault, resulting in a $250,000 damages payment. Proximo Spirits, the brand's owner, announced they will no longer use McGregor's likeness in marketing. Major Irish retailers, including Tesco and SuperValu, have pulled McGregor's alcohol products from their shelves, possibly influenced by the Rape Crisis Network Ireland's call to distance from McGregor. Additionally, IO Interactive is removing McGregor from its video game, Hitman: World of Assassination.