"Uncovering Ad Tech Failures: The Costly Truth Behind Made-for-Advertising Sites"
Adalytics report exposes the prevalence of low-quality inventory in the ad tech ecosystem, despite claims of MFA prevention by vendors. The report highlights major SSPs and media companies for oversaturating the supply with garbage inventory, pointing to a systemic issue in programmatic advertising. While some companies like The Trade Desk are commended for effectively filtering out MFA, the industry's conflicting incentive structures and lack of ongoing maintenance contribute to the persistence of MFA supply.