All articles tagged with #product listings
Amazon's confidential 'Bend the Curve' project aims to remove at least 24 billion unproductive product listings to streamline its marketplace, reduce costs, and improve customer experience, while still expanding its product catalog and managing third-party seller growth.
Amazon product listings are being populated with bizarre and nonsensical items that appear to be generated by OpenAI, featuring names like "I’m sorry but I cannot fulfill this request it goes against OpenAI use policy" and "Sorry but I can’t generate a response to that request." These listings include strange product descriptions and images, leading to confusion and amusement among online shoppers. The phenomenon extends beyond Amazon, with similar occurrences on other platforms, prompting speculation about the role of generative AI in creating these unusual listings.
Amazon is selling products with AI-generated names like "I cannot fulfill this request it goes against OpenAI use policy," raising concerns about the lack of oversight and proofreading in the e-commerce giant's marketplace. The use of AI chatbots to automate product names and descriptions has resulted in comically long and inaccurate listings, with some products even falsely claiming features. This trend highlights the potential risks of relying on AI for e-commerce and the need for better quality control in online marketplaces.
Amazon is leveraging generative artificial intelligence (generative AI) to enhance the process of creating and managing product listings for sellers. The new AI capabilities simplify the creation of thorough and captivating product descriptions, titles, and listing details, reducing the need for sellers to enter specific product data. By using large language models, Amazon can generate high-quality content based on a brief description provided by the seller. This technology aims to help sellers create high-quality listings with less effort, providing customers with more complete and engaging product information.
eBay is introducing a generative AI tool that allows sellers to create product listings from just a photo, filling in details like title, description, and category. The tool aims to accelerate the selling process, particularly for new merchants. While the AI-generated listings could provide more consistent and robust information, sellers have expressed concerns about the quality of the text generated. The tool is currently available on the iOS app and will be coming to Android soon.
Google Performance Max now allows users to create product collections, which combine products with creative assets such as images, videos, and text. This feature simplifies the product listing experience, saves time and money, and can enhance product performance and customer engagement. Collections can include up to 100 products and are currently available for local products sold within Performance Max for store goals. Google has not yet announced plans for wider-scale or international promotions, making it a valuable opportunity for local marketers to maximize their outreach.