"Google Performance Max Enhances Product Collection Creation and Upgrades DSA and GDA"

Google Performance Max now allows users to create product collections, which combine products with creative assets such as images, videos, and text. This feature simplifies the product listing experience, saves time and money, and can enhance product performance and customer engagement. Collections can include up to 100 products and are currently available for local products sold within Performance Max for store goals. Google has not yet announced plans for wider-scale or international promotions, making it a valuable opportunity for local marketers to maximize their outreach.