
Alexa+ Goes Free for Prime Members, Expanding AI-Driven Help
Amazon has made Alexa+ free for all US Prime members as of February 4, 2026, upgrading Alexa to a generative AI-powered assistant with long-context conversations, proactive, multi-step task support, and deep smart-home integration. Prime members receive unlimited access across Echo devices, the mobile app, and browser use, while non-Prime users can access a limited free text-chat tier or pay $19.99/month for unlimited access.












