
"Apple Dominates as Premium Smartphone Sales Soar in 2023, with India's Market Rapidly Expanding"
In 2023, the premium smartphone market saw record sales, with Apple leading despite a slight decline in market share from 75% to 71%. Samsung increased its share to 17%, while Huawei rose to 5% with its Mate 60 lineup. The segment for devices priced at $600 or more now holds a 24% market share, a 300% growth since 2016, driven by consumers' willingness to invest in high-quality, long-lasting devices that also serve as status symbols. The ultra-premium market, with phones over $1,000, accounts for 33% of global sales. Upcoming features like Samsung's titanium Galaxy S24 Ultra and larger displays for the iPhone 16 Pro series are expected to further invigorate the market.