"Netflix and Samsung team up for immersive 'Squid Game' experience in California"
Netflix has opened a pop-up 'Squid Game' experience in Los Angeles, where fans can participate in games inspired by the show for a fee. The experience includes six challenges, and if a guest passes all of them, they will receive priority casting consideration for the show's reality TV offshoot. The pop-up space is a partnership between Netflix and Samsung, with Samsung devices and TVs integrated into the games. Netflix has been exploring ways to expand beyond streaming and has previously experimented with pop-up experiences for shows like Stranger Things and Bridgerton.
