Apple Podcasts Enhances Creator Tools with Subscription Analytics and Linkfire Integration
Apple Podcasts is launching subscription analytics tools that will provide podcast creators with insights into their most devoted listeners, including the number of free trial conversions, subscription types, and geographic breakdowns. The analytics will also show the popularity of annual plans, which account for over one-third of new subscribers. Additionally, Apple is adding five new hosting providers for delegated delivery, making it easier for creators to publish premium content. Apple Podcasts is partnering with music analytics platform Linkfire to help podcasters promote their work and generate smart links that provide more data on listener engagement.