Ubisoft Seeks to Conceal Player Counts on Steam Amid Game Struggles
Ubisoft is reportedly pressuring Valve to hide concurrent player counts for its games on Steam, as the company struggles with poor game performance and investor concerns. This move aims to manage perceptions, especially after the disappointing launch of 'Star Wars: Outlaws,' which saw low player engagement despite significant marketing efforts. Ubisoft's actions reflect a broader industry trend of obscuring performance metrics to avoid negative public and investor reactions.