"Beyond Meat's Revamped Plant-Based Burger Aims to Revive Sales Amid Sluggish Demand"
Beyond Meat is revamping its plant-based burger and beef products in an effort to boost weak US sales, with the new products featuring healthier ingredients such as avocado oil, reduced saturated fat, and increased protein. The company's US revenue dropped 34% in the first nine months of 2023, prompting layoffs and potential product cuts. The new Beyond Burger aims to address consumer health concerns and improve its nutritional profile, with lower saturated fat and sodium compared to its predecessor and competitors.
