"Beyond Meat's Unassailable New Burger Alternative Aims to Revive Lackluster Sales"
Beyond Meat is launching a new, healthier version of its plant-based burger in an effort to regain consumer interest and boost sales, as the plant-based meat category has seen a decline in retail sales. The new Beyond Burger, made with avocado oil and containing 20% less sodium, aims to address health concerns and improve its nutritional profile. The company's sales have dropped significantly, and it hopes that this reformulation will help reverse the trend.