Steph Curry and Under Armour's Lifetime Partnership Goes Beyond Retirement.
Under Armour and NBA superstar Steph Curry have announced a new long-term partnership that will extend beyond his playing career. Curry will become the president of Under Armour's Curry Brand and work across categories such as basketball, golf, women, youth, and sports style to deliver new products. The deal signifies the importance of the Curry Brand for the future of Under Armour, as the company transitions to its new leadership of CEO Stephanie Linnartz. The partnership includes funding for community impact efforts to create opportunity, access, and equity for the next generation of athletes.