The Economics of Super Bowl: Ticket Prices, Locations, and Fan Experiences
Super Bowl ticket prices have skyrocketed, making it nearly impossible for average fans to attend the game due to a series of business decisions made by the NFL for distributing tickets, including limited availability to the general public and allocation to corporate sponsors and partners. The size of the venue and the involvement of On Location Experiences further drive up costs, with face-value tickets ranging from $950 to $9,500, while resale prices can exceed $12,000. The NFL's investment arm, 32 Equity, and its ownership of On Location have been identified as factors contributing to the high prices, with secondary market deals often involving large sums of cash.