"Stream Deck: The Rebirth of a Legendary Keyboard"
Art Lebedev's ambitious but commercially unsuccessful Optimus Maximus keyboard, featuring individual OLED screens for each key, laid the groundwork for Elgato's successful Stream Deck. Despite initial failures, the technology and concept behind the Optimus Maximus were refined and repurposed by Elgato, leading to the creation of a popular tool for streamers and content creators.