Adidas apologizes for cultural appropriation of Mexican designs
Adidas apologized for culturally appropriating Indigenous Oaxacan design in its new shoe, the Oaxaca Slip-On, which was inspired by traditional huarache sandals without proper collaboration with the local community. Mexican authorities and officials condemned the act, emphasizing the importance of respecting Indigenous intellectual property, especially after Mexico's 2022 legislation that penalizes unauthorized use. Designer Willy Chavarria expressed regret, acknowledging the lack of a collaborative approach.
