FTC Issues Warning to Nutrition Influencers and Trade Associations Over Sweetener Promotions
The Federal Trade Commission (FTC) has sent warning letters to two food and beverage trade associations and a dozen dieticians and social media health influencers for not adequately disclosing paid posts promoting artificial sweeteners and sugary foods. The FTC hopes this crackdown will set a precedent for all influencer marketing. The influencers could face civil penalties if they continue to inadequately disclose sponsored posts and have been asked to address the FTC's concerns. The warning letters aim to ensure transparency in paid posts and partnerships among food influencers and influencer marketing as a whole.