"Oscar Mayer Introduces Plant-Based Hot Dogs and Sausages for Grilling Season"
Oscar Mayer, owned by Kraft Heinz, is set to release plant-based "NotHotDogs" and "NotSausages" later this year, marking the brand's first foray into plant-based meats through a joint venture with startup TheNotCompany. The products aim to address consumer dissatisfaction with the taste and texture of existing vegan options and will include Bratwurst and Italian flavor choices. This move follows the joint venture's previous introduction of vegan options for Kraft macaroni and cheese, as part of Kraft Heinz's broader efforts to expand its plant-based offerings and promote sustainability.