Apple's MacBook Neo Aims to Redefine Entry-Level Laptops
TrendForce expects global notebook shipments to fall about 9.2% in 2026, but Apple’s new MacBook Neo targets the $500–$800 mainstream segment with a $599 price (education discount to $499) and fixed 8GB RAM, leveraging in-house silicon to undercut rivals. If it gains traction after its March 11 launch, it could reshape pricing dynamics and market share in the notebook market.