The Superfood Label Is Marketing hype, Not Science
Washington Post Climate Coach columnist Michael J. Coren argues that the term ‘superfood’ has no legal or scientific definition and is driven by marketing. The piece recounts how blueberries helped launch the trend in 1995 and notes roughly $190 billion is spent annually on promoted superfoods, but urges readers to focus on a varied, nutrient-rich diet rather than chasing labels or hype to improve health.