All articles tagged with #non alcoholic beverages
Japan's largest brewer, Asahi, is adapting to the changing preferences of Generation Z, who are drinking less alcohol. The company is focusing on expanding its range of non-alcoholic and low-alcohol beverages, both domestically and internationally, to counteract declining alcohol sales in Japan due to an aging population and lower birth rates. Asahi aims to double the share of these beverages to 20% of its overall sales by 2030.
Gen Z and young adults are drinking less due to a variety of factors including economic constraints, increased awareness of substance abuse and mental health issues, and a shift towards non-alcoholic beverages. The high cost of going out, inflation, and a trend towards introversion are contributing to a decline in alcohol consumption, with more young adults choosing to stay in and drink or refrain from imbibing altogether. Factors such as increased marijuana consumption, awareness of the health effects of alcohol, and a more image-conscious generation are also influencing this shift, leading to what some are calling a new era of abstinence driven by economic and sociopolitical issues.
Sober October, a month-long challenge to abstain from alcohol, is gaining popularity as more people become health-conscious and seek informed decisions about what they consume. Non-alcoholic options, including beer, wine, and spirits, have seen a surge in sales, with the adult non-alcoholic segment projected to continue growing. Non-alcoholic beers, wines, and spirits are now widely available, offering a variety of flavors and options for those observing Sober October or choosing to reduce their alcohol intake. Mocktails and homemade non-alcoholic cocktails are also becoming more popular, providing alternatives for those looking to enjoy flavorful beverages without alcohol.