"National Tequila Day 2023: Deals, specials, and cocktail recipes galore!"
Originally Published 2 years ago — by USA TODAY
National Tequila Day is being celebrated in the U.S. with various deals, recipes, and drinks to try. Tequila sales have been on the rise, with a 7.3% increase in 2022 and a 6% increase so far this year. Canned cocktails and tequila-infused seltzers have become popular in the ready-to-drink category. Celebrity brands and premium tequilas are driving the trend, with Sammy Hagar's Santo Tequila gaining popularity. Various restaurants and brands are offering specials and discounts on National Tequila Day, including Casa Dragones, Chuy's, TGI Fridays, and more.