Puma cuts ties with Israel's national football team
Puma will end its sponsorship of Israel's national football team in 2024, a move that was planned since last year and is unrelated to boycott calls amid Israel's war on Gaza. The German sportswear firm's contracts with several federations, including Serbia and Israel, will not be renewed, but Puma will soon announce deals with new national teams as part of its strategy. Puma has faced boycott calls over its alliance with the Israel Football Association, which includes teams based in Jewish-only settlements in the occupied West Bank.