All articles tagged with #naming rights deal
Levi's Stadium and the San Francisco 49ers have extended their naming-rights deal for another 10 years, now running through 2043, with an increased value of $17 million per year. The Santa Clara Stadium Authority is expected to approve the proposal, solidifying the partnership between Levi Strauss and the 49ers for the foreseeable future.
Arizona State University has announced a 15-year agreement with Mountain America Credit Union to rename their football stadium, formerly known as Sun Devil Stadium, as Mountain America Stadium. The deal, considered the most important in the athletics department's history, will provide financial support, scholarships, and educational programs for ASU's student-athletes. The partnership aims to enhance the fan experience, in-stadium entertainment, and digital marketing opportunities. ASU president Michael Crow expressed gratitude for Mountain America's investment, stating that the agreement will help the university compete at the highest levels of college athletics.
The Miami Heat's home arena, previously known as FTX Arena, has been renamed Kaseya Center as part of a new naming rights deal with IT and security management software firm Kaseya worth $117 million over 17 years. The partnership comes after the Heat and Miami-Dade County ended their previous naming rights deal with cryptocurrency exchange FTX due to its bankruptcy. Kaseya has also become the "official IT solutions partner" of the Heat.