Beyonce's Impact on Music Tourism and Inflation in Sweden.
Beyoncé's Stockholm concert contributed to Sweden's inflation rate in May, causing a "Beyoncé blip" due to fans buying up hotel rooms and spending money in restaurants. The combination of relatively cheap tickets and a strong U.S. dollar made Sweden an attractive alternative for Beyoncé fans priced out of concerts closer to home. This presents an opportunity for music tourism, as medical tourism is a long-standing tradition. Live music companies are already looking to capture a share of music fans' travel budgets, with promoters increasingly interested in grabbing a share of the hotel and hospitality spending when fans travel for concerts and festivals.