"Taylor Swift Unveils Latest 'Tortured Poets' Edition and Bonus Track"
Originally Published 1 year ago — by The A.V. Club
Taylor Swift has announced multiple variants of her upcoming album, The Tortured Poets Department, each with different cover images, lyrical teases, and bonus tracks, available for a limited time on her website. This strategy of offering exclusive editions is not new for Swift, who has previously partnered with Target for special album releases. The pop star's relentless release tactics, including different physical and digital versions, aim to cater to her collector fanbase and maximize album sales. This approach has proven successful in the past, with Swift breaking records and dominating physical album sales.