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Most Favored Nation Pricing Deal

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Novo Nordisk Warns of 2026 Revenue Drop as Competition, MFN Pricing Bite
business24 days ago

Novo Nordisk Warns of 2026 Revenue Drop as Competition, MFN Pricing Bite

Novo Nordisk warned that 2026 sales and operating profit could fall 5%-13%, pressured by U.S. price competition, a Most Favored Nation pricing deal, currency headwinds, and looming patent expirations abroad; Wegovy momentum supported 2025 results, and the company plans reinvestment from savings amid ongoing layoffs. It also announced leadership changes: Dave Moore is leaving and will be replaced by Jamey Millar, while Ludovic Helfgott is departing with Hong Chow slated to join. Shares fell about 14% after the update.