Microsoft's Mobile Mistakes: Satya Nadella's Regret and the Failure of Windows Phone
Microsoft CEO Satya Nadella admitted in an interview that the company's exit from the mobile phone business was a strategic mistake. Nadella expressed regret for not finding a way to reinvent the category of computing between PCs, tablets, and phones, which could have made the Windows Phone ecosystem viable. However, the difficulty of creating a third ecosystem in the mobile market, dominated by iPhone and Android, proved insurmountable. Microsoft has since struggled to establish a presence in the Android ecosystem and is now focusing its efforts on AI-related projects.