"Women's NCAA Title Game Outperforms Men's Final in TV Ratings"
The NCAA men's basketball championship saw a slight increase in viewership from last year, but for the first time, it drew a smaller TV audience than the women's final. The men's final averaged 14.82 million viewers, while the women's final between South Carolina and Iowa brought in 18.87 million viewers, setting a record for women's basketball in the United States. The men's tournament as a whole improved slightly from the previous year, while the women's tournament more than doubled its audience heading into the Final Four and set records in the final weekend.
