All articles tagged with #medium format
Hasselblad launched its best digital camera ever in 2025, the X2D II 100C, featuring a 102MP sensor, industry-first HDR workflow, improved stabilization, LiDAR autofocus, and a user-friendly design, earning an A grade for its excellence despite some limitations. The company also released a new lens, the XCD 35-100mm f/2.8-4 E, complementing the camera, and continued its tradition of recognition and competitions in photography.
Fujifilm announced the GFX Eterna 55, a high-end medium format cinema camera priced at $16,499.95, featuring a large sensor, extensive recording formats, multiple film simulations, and advanced connectivity options, with shipping expected in October 2025.
FUJIFILM has introduced the GFX ETERNA, a new camera aimed at filmmakers, expanding their GFX lineup. Designed for a broad range of users, it focuses on documentary and non-traditional cinematic styles. Based on the GFX100 II, it features enhancements like the F-Log C gamma curve and an internal ND filter, while maintaining similar rolling shutter performance. The camera supports third-party lens adapters, including cinema mounts, and aims to be accessible to professional users. Development is expected to conclude by 2025, with pricing yet to be announced.
Fujifilm has announced the development of its first cinema camera, the Fujifilm GFX Eterna, which will feature a 102MP medium format sensor. This marks the company's expansion into filmmaking, building on the success of its GFX system that revolutionized digital medium format photography. The camera is expected to be released as early as next year.
Hasselblad has unveiled its latest digital camera, the 907X & CFV 100C, featuring a 100-megapixel sensor, phase detection autofocus, and 1TB of internal storage. Priced at $8,200 for the body alone, it embodies the company's commitment to a slow and thoughtful approach to photography, catering to the resurgence of film photography and offering a unique experience. While the high cost may limit accessibility, enthusiasts are encouraged to consider renting the camera for a weekend to experience its capabilities.
The Phase One XC is a compact camera with a fixed lens and a 150-megapixel medium format sensor. While it delivers excellent image quality and dynamic range, its simplicity and lack of features make it less versatile and enjoyable to use. The camera is best suited for tripod-based landscape photography, but its high price tag and limited functionality make it difficult to justify over more affordable and versatile alternatives like the Fujifilm GFX 100 II or Hasselblad X2D.
Hasselblad has discontinued its H-series medium format DSLRs, which were the standard among high-end studio photographers. The company has put significant effort behind its X series mirrorless cameras, including launching the new X2D 100C late last year. Hasselblad as a brand seems to still be strong, but it is leaving DSLRs behind.