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Media Start Up

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"The Messenger: A Short-Lived Digital News Venture"
media-industry1 year ago

"The Messenger: A Short-Lived Digital News Venture"

The Messenger, a digital news outlet, is shutting down less than a year after its launch, despite hiring hundreds of journalists and aiming to reach 100 million readers monthly. The collapse comes amid widespread layoffs in the media industry, with the outlet's strategy of generating internet traffic from social media platforms and search engines facing challenges. The company's founder, Jimmy Finkelstein, cited economic headwinds and the inability to raise sufficient capital as reasons for the closure, leaving staff devastated and without severance.