Subway's Major Menu Overhaul: Freshly Sliced Deli Meats and Free Subs
Subway is making a significant change to its meats by freshly slicing deli meat at its roughly 20,000 US locations, in an effort to compete with fast-growing rivals and boost sales. This move follows Subway's previous efforts to refresh its menu offerings and improve its restaurant appearances. Around 80% of stores will prominently display deli meat slicers near the deli counter, with most of the meat sliced several times a day. This change brings Subway in line with smaller competitors like Jimmy John's and Jersey Mike's Subs. The company is also rolling out four new sandwiches to promote the change. Subway has struggled in recent years, but its sales at North America stores rose 7.8% in 2022 compared to the previous year. The company is also reportedly up for sale and may make an announcement in mid-July.