A federal lawsuit alleges McDonald's misleads customers by claiming the McRib contains pork ribs when it actually uses lower-grade pork products, raising concerns about transparency and marketing practices.
A federal lawsuit alleges McDonald's misleads consumers by claiming its McRib contains actual pork rib meat, when it is reportedly made from lower-grade pork parts like shoulder and stomach. McDonald's denies the claims, stating the sandwich is made with 100% pork. The lawsuit seeks damages and measures to prevent deceptive advertising, citing consumer confusion due to the sandwich's limited availability and marketing.
A lawsuit filed in Chicago alleges that McDonald's misleadingly markets the McRib sandwich as containing pork ribs, when it actually uses lower-quality pork products without any rib meat, claiming this constitutes false advertising and consumer deception.
McDonald's is bringing back the popular McRib sandwich to select U.S. locations starting November 11, leveraging nostalgia and buzz to boost sales amid a challenging consumer environment. The return has generated significant online attention and even meme status, with some market predictions linking the McRib's comeback to positive trends in Bitcoin and stock markets. The sandwich will be available in various cities, with prices varying by location, and is part of McDonald's broader holiday offerings.
McDonald's is bringing back the McRib sandwich for a limited time starting December 3, as part of a strategy to boost excitement and demand through scarcity. This approach, common in the fast-food industry, leverages the anticipation and nostalgia associated with limited-time offers to drive customer interest and sales. The McRib's periodic availability helps maintain its popularity and profitability, as keeping it on the menu year-round could lead to diminished interest. This tactic also serves to generate positive publicity for McDonald's, especially after negative events.
The McRib, a barbecue-flavored pork sandwich from McDonald's, owes its existence to a shortage of chicken for Chicken McNuggets in 1981. To provide franchises with a new product, executive chef René Arend invented the McRib using restructured pork meat shaped like ribs. Despite initial doubts, the McRib became a limited-time attraction and a cultural phenomenon, with a devoted fan base and numerous comebacks. McDonald's recently announced the return of the McRib to limited markets in November 2022. The sandwich's creation was made possible by the technology developed by meat scientist Roger Mandigo to bind meat pieces together.
McDonald's is bringing back the McRib sandwich, a divisive fan favorite, for a limited-time only in November, after previously announcing its departure from the menu. The sandwich, featuring a seasoned pork patty with sauce, onions, and pickles, was first introduced in 1981 and returned in 2020 after an eight-year absence. While some fans are excited about its comeback, others are not pleased. McDonald's is also bringing back spicy chicken McNuggets for a limited time.