"Entrepreneurial Women Sell Mary Kay Makeup from Ukraine Bomb Shelters"
Amid the Ukraine-Russia war, thousands of Ukrainian women have turned to selling Mary Kay cosmetics as a means of supporting their families, despite navigating air sirens, shelling, and blackouts. The American multi-level marketing company has provided a lifeline for some, but the war-torn economy and challenges inherent in Mary Kay's business model have made it tough going. While the company's operations ground to a halt in Ukraine due to intense bombing, consultants have resorted to selling products from bomb shelters and hosting charity beauty marathons. Despite the difficulties, many women find working as Mary Kay consultants to be a welcome distraction during these difficult times.