"Bud Light's Sales Plummet Over $1 Billion After Dylan Mulvaney Partnership Backlash"
Anheuser-Busch, the parent company of Bud Light, reportedly lost over $1 billion in revenue in North America after facing boycotts from conservatives due to its partnership with trans-identifying influencer Dylan Mulvaney. The company's organic revenue dropped $1.4 billion, with much of the decline attributed to the controversial marketing partnership. Sales of Bud Light plummeted, leading to layoffs and the departure of top marketers. The company also faced a legal battle over whether Mulvaney's promotion of beer complied with industry standards, prompting a review by the Beer Institute and the revision of advertising guidelines for social media influencers.