WPP Launches Agent Hub to Enhance AI Marketing Expertise and Collective Intelligence
WPP has launched Agent Hub on its AI platform WPP Open, providing clients and employees with advanced AI agents that leverage WPP's extensive expertise to deliver more precise marketing outcomes. The platform includes curated 'Super Agents' like Brand Analytics, Behavioral Science, Analogies, and Creative Brain, all validated for quality and privacy. This initiative aims to democratize access to WPP's collective intelligence, enhance creativity, and enable co-creation with clients, with over 75,000 users already engaged.
