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Marketing Automation

All articles tagged with #marketing automation

business2 years ago•2 min saved

Klaviyo's Successful IPO and Co-Founders' Insights

Klaviyo, a marketing automation company, saw its shares rise 9.2% in its NYSE debut after pricing its IPO at $30 per share. The stock closed at $32.76, valuing the company at just over $9 billion. Klaviyo helps companies store user data and build profiles for targeted marketing, primarily serving online businesses but also expanding into other verticals. The company reported revenue growth of 51% in the latest quarter and swung to profitability. Klaviyo's biggest backer is Shopify, which owns roughly 11% of its shares and invested $100 million in the company last year.

via CNBC|

#business #ipo #klaviyo

business2 years ago•2 min saved

Klaviyo's IPO Surpasses Expectations, Valued at $9.2 Billion

Marketing automation company Klaviyo Inc has achieved a valuation of $9.2 billion in its initial public offering (IPO) after pricing its share sale above the indicated range. Klaviyo priced 19.2 million shares at $30 each, with BlackRock and AllianceBernstein agreeing to purchase up to $100 million worth of shares each. The IPO marks a rebound in the U.S. IPO market, which has been relatively quiet until recently. Klaviyo, founded in 2012, provides data storage and analysis services for e-commerce brands, enabling personalized marketing emails and messages. The company has over 130,000 businesses in more than 80 countries as customers.

via Reuters|

#business #e-commerce #ipo

businesstech2 years ago•1 min saved

Klaviyo, E-commerce Marketing Firm, Files for IPO

Data and marketing automation company Klaviyo has filed paperwork with the Securities and Exchange Commission to go public on the New York Stock Exchange under the symbol "KVYO." Klaviyo, which helps companies store user data and send targeted marketing, reported net income of $15.2 million for the first half of the year and revenue of approximately $321 million. The company's biggest backer is Shopify, which owns roughly 11% of Klaviyo's shares. Klaviyo aims to join the IPO market alongside other tech companies like Instacart and Arm, as the IPO window begins to open after a slowdown in 2021.

via CNBC|

#businesstech #e-commerce #ipo