"Selena Gomez's Rare Beauty Inspires Self-love Triumph"
Selena Gomez's makeup brand, Rare Beauty, has achieved remarkable success in just three years, with expected revenues of $300 million in 2023. The brand's focus on self-love and mental health awareness has resonated with consumers, making it the top-ranked beauty brand on social media in the U.S. Rare Beauty has raised $12 million for mental health causes through its Rare Impact Fund and has become a safe space for its Millennial and Gen Z customers. Gomez's personal journey with mental health has inspired the brand's inclusive and accessible products, which have gained popularity through word of mouth and user-generated content. The brand's success lies in its authenticity and commitment to creating products that promote self-acceptance and positive conversations.