Jaguar Unveils Bold Rebrand with New Logo and Vision
Jaguar's latest rebranding campaign, which notably excludes any cars, has sparked confusion and criticism online. The ad features diverse models in a futuristic setting, aiming to emphasize 'exuberant modernism' and a bold new identity. Critics argue the focus should be on the cars' engineering prowess. Jaguar's rebrand comes as it plans to introduce new luxury electric vehicles and discontinue unprofitable models, aiming to revitalize its brand and sales.
