Introducing the Game-Changing Crush City Mooch Minnow Lure
Originally Published 1 year ago — by Sports Illustrated

The Crush City Mooch Minnow, designed by Jacob Wheeler, has become the standout bass fishing lure of 2024, dominating early tournaments with its realistic shad imitation and versatile applications. Available in 20 colors, this lure's subtle tail action and durable design have made it a favorite among anglers, now accessible to the public through online retailers.