Phoenix Suns shift to free local TV and streaming for games.
The Phoenix Suns have signed a new local media deal that abandons the RSN cable model and instead offers games via over-the-air Gray Television channels and a team-branded digital service powered by streaming provider Kiswe. The move is the first in what could be a slew of new local media partnerships, as the once-lucrative RSN model crumbles for many NBA, NHL and MLB franchises. The new setup will be free and available to nearly 2.8 million households in Arizona, more than triple the reach via the team’s current partnership with Diamond’s Bally Sports Arizona.