NFL Extends Exclusive Partnership with Genius Sports for Data and Betting Distribution
The NFL has extended its partnership with Genius Sports, a firm that distributes the league's official play-by-play data and live game video feed for sports betting purposes. The extension will last through the 2027-28 season, and financial terms were not disclosed. The partnership enables the NFL's "Watch and Bet" platform, allowing customers in the U.S. and Canada to view games on participating sportsbook apps. Genius Sports also helps track betting activity and identify irregularities to safeguard the integrity of NFL games.