"NFL Plans First Wednesday Doubleheader for 2024 Christmas Games"
The NFL plans to auction off the rights to its 2024 Christmas games, with bidding likely to start at $50 million per game and potentially reach $100 million, given the high viewership numbers. This move reflects the seller's market in the industry, where networks may have to compete for the privilege to purchase games that were previously part of regular-season packages. The NFL's ability to attract massive live audiences continues to drive the high demand for its television rights.