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Limited Edition Flavor

All articles tagged with #limited edition flavor

gaming2 years ago•1 min saved

"Coca-Cola Unveils Gaming-Inspired Flavor for League of Legends Fans"

Coca-Cola has partnered with League of Legends to produce a limited-edition flavor of its Ultimate Zero Sugar soda, called "+XP," which includes a QR code that players can scan to enter the "Coca-Cola Creations Hub" for digital experiences themed around the drink. The drink is available in select markets and players can participate in missions to unlock ultimate emotes. The collaboration is described as "a unique and bespoke collaboration" and includes an Instagram filter that will transform users into a "cinematic gaming hero."

via GameSpot|

#coca-cola #digital-experiences #gaming

business2 years ago•3 min saved

Coca-Cola Launches Gaming-Inspired Flavor 'Creations'.

Coca-Cola is launching a limited-edition flavor called Coca-Cola Ultimate, in partnership with Riot Games, the publisher of League of Legends, aimed at gamers. The flavor will be available in regular and zero sugar varieties in US and Canadian stores starting June 12 for a limited time, and globally in zero sugar. Coca-Cola's Creations platform, which started rolling out about a year and a half ago, includes other wacky flavors such as Starlight, Dreamworld, and Byte. The limited-time offerings are paired with virtual experiences and are designed to help build buzz around the company's core product.

via CNN|

#business #coca-cola #gaming