"Coca-Cola Unveils Gaming-Inspired Flavor for League of Legends Fans"

Coca-Cola has partnered with League of Legends to produce a limited-edition flavor of its Ultimate Zero Sugar soda, called "+XP," which includes a QR code that players can scan to enter the "Coca-Cola Creations Hub" for digital experiences themed around the drink. The drink is available in select markets and players can participate in missions to unlock ultimate emotes. The collaboration is described as "a unique and bespoke collaboration" and includes an Instagram filter that will transform users into a "cinematic gaming hero."