NME's Print Magazine Relaunches with Limited Drops and Focus on Emerging Artists
Iconic music publication NME is relaunching its print magazine as a global bimonthly publication with a focus on emerging artists. The magazine will be sold in limited quantities through select partners, following a "high-hype model" to create value through scarcity. NME aims to connect with its super fans and provide a physical gateway to the brand, inspired by the resurgence of vinyl. The relaunch is part of NME's non-traditional strategy and commitment to creating a pop-culture bible that captures a moment in time.