iSpot crowns 'Belief Is a Superpower' as 2026 Super Bowl’s most-liked ad
Variety summarizes iSpot’s likeability ranking of the 2026 Super Bowl ads, led by NFL’s Belief Is a Superpower as No. 1, with Ring’s Search Party for Dogs second and a two-way tie for Universal Orlando’s Lil’ Bro and the Mario Galaxy Movie teaser in third; followed by Budweiser’s American Icons, NBCUniversal’s Peacock Is Universal, Chris Hemsworth’s Alexa+ spot, Pepsi’s The Choice, Michelob Ultra’s The Ultra Instructor, and Lay’s Last Harvest in the top 10. Lay’s Challenge was excluded from the final ranking. iSpot scores are on a 1–950 scale based on a panel of more than 500 U.S. consumers.