"Light the World: Giving Machines Illuminate Times Square and Columbia Mall"
The Church of Jesus Christ of Latter-day Saints launched a video display in Times Square as part of their Light the World initiative, featuring scenes from the nativity and messages of Jesus Christ's light. The video billboards showcased a silver-star-filled night sky, the walls of Jerusalem, the nativity scene, and phrases in multiple languages. The initiative encourages people to share their light and help others through acts of love. The display coincided with the global launch of the 2023 Light the World Giving Machines campaign, which allows people to donate to charities.