Interstellar's 10th Anniversary Re-Release Soars in IMAX and Box Office
The rerelease of films like 'Interstellar' and 'Coraline' has proven successful at the box office, prompting questions about why studios aren't doing more of these rereleases. Legacy films have become popular as theaters seek content post-pandemic and post-strike, with rereleases grossing significant amounts. However, challenges include marketing, sourcing prints, and creating added value for audiences. Successful strategies have included leveraging anniversaries, special editions, and unique viewing experiences. Despite these challenges, the demand for legacy films in theaters remains strong.