Jaguar's EV-Upscale Bet Faces Dealer Doubts and Lease-Only Plan
Jaguar is pivoting to an EV-only, low-volume, high-margin future aimed at rivaling Bentley, reportedly leasing rather than selling its new electric grand tourer to control the used-car market. The plan targets around 10,000 units per year with order books opening around a $130k price tag; dealers express uncertainty about a viable business case and the brand's future customer base, while Jaguar trains dealers and prepares to reveal the Type 00 prototype later this year, with the first production model expected in late 2025. The shift could alienate current buyers but may carve a niche among ultra-wealthy customers if successful.